The “What Aren’t They Telling You?” podcast introduced Emotional Trigger Research and how it goes beyond what customers say to reveal what they really mean. In this 6-minute follow-up podcast with our strategic partner Jaye Donaldson, CEO of the Donaldson Group, we share an example of a provocative B2B open-ended question and discuss how it uncovered a completely unexpected emotional trigger than led to a 30% increase in a company’s new business closure rate.

Website: donaldson-group.com