Is your company positioned to thrive not merely survive?

 

Our Services

The challenges confronting businesses in today’s fluid environment are unprecedented.

Can you answer with confidence two questions pivotal to your success? How in the midst of pervasive change do you find and retain your best customers … and … how do you most successfully bring your goods and services to market?

For over twenty years LG Associates has successfully helped our clients reimagine and prosper.

LG Associates is a marketing, strategic planning and qualitative research consultancy. We work directly with senior management of Fortune 500 corporations, mid-size organizations, start-ups and venture-backed companies that operate within both the B2C and B2B sectors. Frequently we are also retained by marketing, consulting and/or advertising firms to assist them on behalf of their clients.

Marketing and Strategic Consulting

  • Consumer marketing
  • Business-to-business marketing
  • Branding
  • Turnarounds
  • Competitive strategies
  • New ventures
  • Acquisitions

Business Development

  • Sales generation
  • New market penetration
  • Customer retention
  • Identification of alternative revenue sources
  • Membership acquisition and retention
  • Fundraising strategies

Emotional Trigger Research

Emotional Trigger Research is a proven and highly adaptive problem-solving technique. This approach enables companies to understand, connect with and act on the emotions that drive their customers’ decisions in order to:

  • Jumpstart sales
  • Acquire more customers, donors or members
  • Increase business from existing customers
  • Reposition a business
  • Turnaround a troubled company
  • Identify profitable new business opportunities
  • Forge stronger customer, member, donor, vendor and/or investor relationships
  • Mine internal resources to increase sales and productivity